Jam on the River with BTA as media partner for the third year running

Jam on the River has established itself over the years as one of the region's significant cultural events, blending music, visual arts and the natural setting of the Troyan Balkan. The festival continues its mission to encourage access to culture and the meeting of artists, audiences and nature under the motto “Freedom is culture.”

For the third consecutive year, the festival's media partner is the Bulgarian News Agency (BTA). Together, the organisers and the agency tell the stories of the festival and reach ever more people who believe that music and art can change the world around us.

The eighth edition of the festival will take place from 29 July to 1 August 2026 by the Vidima River, with free admission.